IZZA Marrakech: The Art & Design Boutique Hotel Celebrating Bill Willis’s Legacy
Hidden within the maze-like streets of Marrakech’s medina, IZZA redefines what a Moroccan riad can be. This place is different—spacious, daring, and impossible to ignore. After weaving through the narrow streets, you’ll spot the understated IZZA sign that quietly points you to the entrance. And once you step inside for check-in, you’re greeted with a drink infused with honey and orange blossom, paired with a dainty Moroccan pastry. Small gestures, but they immediately set the tone: IZZA knows how to make an impression.
The hotel’s story began in 2015, with nearly a decade of meticulous renovations before opening in 2023. Three riads were seamlessly brought together to create a space that feels both contemporary and cocoon-like—a true escape from the lively chaos of the medina.
Art, History, and a Touch of Magic: The Story of IZZA
What makes IZZA unforgettable is its relationship with art. Staying here feels like being invited into someone’s private gallery—except you’re allowed to touch (most of) the furniture. The owner’s obsession with art and NFTs is evident throughout the hotel, with a collection of over 300 pieces. Among them are works by the late Leila Alaoui, whose photography captures Moroccan life in its raw, everyday beauty. Her work is presented with care and purpose, giving you more than just something pretty to look at—it makes you pause.
Then there’s the bar. This is where Bill Willis’s influence takes centre stage. If you know Moroccan design, you know Willis. His personal keepsakes and photographs fill the space, offering a glimpse into his extraordinary life, from parties with Yves Saint Laurent to his legendary interior design work. Even if you’re not familiar with him, you’ll walk away feeling like you’ve just brushed against a bit of magic. Everything here feels like a nod to his spirit, right down to the details.
Beyond the Walls: The Spirit of Bill Willis in Every Room
The layout of IZZA defies expectations, offering a design that feels more like a labyrinth of discovery than a traditional hotel. Winding staircases, tucked-away corners, and secluded spaces create an extraordinary sense of privacy—something almost unheard of in the heart of Marrakech. Despite its several rooms, IZZA manages to make each guest feel as though they’ve found their own little sanctuary.
The rooms? Just as exceptional as the rest of the hotel. First and foremost, the bed—perfectly plush and designed for ultimate comfort. You’ll drift off as though cradled by clouds, waking up refreshed and ready to explore. Thoughtful details elevate the experience: water and glasses by the bedside, a kettle with carefully selected tea bags for a soothing evening infusion. Each room has its own story to tell. While their sizes and designs differ, there’s a cohesive thread—sleek, neutral palettes accented by earthy tones and distinctive patterns that hint at a shared lineage. And if you look closely, you’ll notice that each room bears a name, not chosen at random but as a tribute to Bill Willis’s circle of friends.
The sense of history doesn’t stop there; take the upstairs lounge, for example—a serene retreat with a library corner bathed in natural light. It’s a place to pause, lose yourself in a good book, or simply enjoy the calm. But the real showpiece? The fireplace. If you’re familiar with Bill Willis’s work, you’ll immediately recognise it as a faithful reproduction of the one from his very own home.
Dining and Drinks: Noujoum Restaurant
Perched atop IZZA, Noujoum isn’t just a rooftop restaurant—it’s an extension of the hotel’s bold, distinctive identity. The emerald-green terrace, with its sleek design and subtle nods to Moroccan aesthetics, sets the perfect stage for a dining experience that feels both refined and approachable.
The menu is a celebration of Moroccan flavours, reimagined with a modern flair. Grilled octopus served on a bed of quinoa, tender fillet mignon cooked to perfection, and fried calamari drizzled with preserved lemon sauce are just a few highlights that showcase the chef’s creativity. Even the simpler dishes, like calamari, feel elevated, each bite reflecting the meticulous attention to detail in the kitchen.
And when it comes to dessert, tradition shines through. A pot of Moroccan mint tea arrives, fragrant and steaming, accompanied by an array of delicate pastries—each one a small, comforting delight. It’s the kind of ending that stays with you, leaving you with the unmistakable impression that Noujoum offers more than just a meal; it’s an experience from beginning to end.
As for breakfast, pick from the menu whatever suits your mood. Opting for poached egg Benedict isn’t a bad idea—it’s indulgent, filling, and incredibly satisfying, giving you just the right boost to start your day. Pair it with an elegant fresh fruit salad and a glass of freshly pressed juice, and you’re set for hours before hunger calls again. Breakfast here mirrors the elegance of lunch and dinner, but with a cosier touch, as anything served alongside a fresh cup of coffee has a way of making mornings feel effortless.
The Art of Self-Care
Tucked within IZZA’s walls, the spa feels like a secret oasis—small yet perfectly formed, with just enough allure to tempt you after a day navigating the dizzying streets of Marrakech. The menu is concise but intentional. Start with the aromatherapy massage, a soothing, full-body ritual that leaves a delicate trace of botanical oils on your skin, or choose the deep-tissue option if your muscles have earned a bit more attention.
But it’s the hammam that truly steals the show. This isn’t just a steam bath; it’s a time-honoured ceremony. As the steam envelops you, your skin undergoes a deep cleanse and exfoliation unlike anything you’ve experienced, leaving you with a radiant glow. It’s indulgent yet functional—improving circulation, easing muscle tension, and grounding your energy. Pair it with a massage for the ultimate reset. IZZA’s spa isn’t just about wellness; it’s a reminder that self-care is an art form.
